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8 tips for pre-school businesses looking to recruit teachers

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How to recruit teachers.

We all know that finding the right calibre of teachers for your pre-school business is one of the key challenges you may find in developing your business. Here we look at some of the things to bear in mind before developing your recruitment strategy, and some of the tips our Pingu’s English franchise partners have shared with us of things that have worked for them.

1. Check national guidelines

Pre-schools may be bound by the guidelines and requirements of the Ministry of Education in their respective countries, and this is increasingly true in English Language Training centers. So first and foremost you need to be sure you understand any employment regulations you face when importing native English speakers for your pre-school business.

2. Consider the timing of any recruitment campaign 

Put yourself in the mindset of the teacher. Many pre-school teachers work on fixed-term contracts of between nine months and two years. Some obtain permanent employment, but others will work for several employers on a succession of limited contracts.

3. Plan your recruitment process

Be clear internally what the process will involve before advertising, and timescales.

Will it be one interview or two? Will it involve a written test? Will there be an opportunity for a center visit or to view a class? When will you check references and teacher certificates?

All will be important and help manage expectations of the interviewee, and make sure your recruitment campaign is as effective as possible.

recruit teachers

 

4. Prepare a contract in advance of starting your recruitment campaign 

Pre-school teachers will expect and should receive an employment teacher contract that gives full details of all the above. Teachers will check contracts closely for details of holiday and sickness pay and any evening, weekend and holiday work that may be required so make sure this is included.

5. Make your recruitment offer clear and transparent

Competition for good quality pre-school teachers can be fierce – so any recruitment offer and advertisement needs to be open and specific. An experienced pre-school teacher will be looking for top-line details in their teacher’s contract including:

  • Length of Contract – 6 months, one year etc
  • Housing support – If this is being provided as part of the package, is it fully or partly subsidised, fully furnished, single occupancy or shared apartments (with air conditioner / washing machine / telephone / printer / WIFI etc)?
  • Pre-school teacher salary and any flight allowances
  • Paid orientation/training in-country prior to contract
  • Health insurance
  • Extent of working period i.e. 32.5 contact hours per five-day working week
  • Other support offered (visas, training opportunities etc.)

recruit teachers

6. Design compelling recruitment adverts to target the best candidates

Your Franchisee Operations Manual should offer guidance on the content and design of any advert when you join us as a Master Franchisee. The Marketing team will also provide artwork for your adverts, and provide advice on making the campaign work hard for you.

7. Be creative with your advertising and monitor your response

Some Pingu’s English franchise partners have had success with a Facebook campaign and promotion on their website. Others use CELTA centers from the UK or reputable recruitment agencies to source native English speakers. Agencies will charge a fee but can be cost-effective in the long run. For instance, school owners might want to use an agency if they don’t have time to interview numerous applicants for a single pre-school position. Using an agency can allow owners to focus on running their pre-school. They might also find a lower teacher turnover rate with those employed via agencies. Good agencies work hard to keep teachers happy. Key is to check any company’s you’re planning to work with online and try and get personal recommendations before signing up with them.

Teacher recruitment fairs are also popular in many markets, and a quick search online will let you know where and when they are taking place.

Do remember to share with other Pingu’s English partners what has worked and what hasn’t.

8. Keep an eye on teacher recruitment websites

There are hundreds of websites offering pre-school teacher vacancies. Some are international, others will be country specific. Dave’s Café and Verbling are popular global sites you might want to look here. (https://www.verbling.com/find-teachers?sort=magic http://www.eslcafe.com/search/Jobs/index.html) www.tefl.net

A last bit of advice, when looking for new staff for your pre-school, remember that if an applicant can build rapport and communicate well, they can very likely be trained. On the whole, it is worth considering the mantra, ‘Recruit Attitude, Train Skills’. Look for any transferrable skills that involve working with and communicating to people – especially in the equivalent market you teach to.

If you are specifically looking for applicants to have qualifications though, drill into the details of the provider and the applicants learning and ask for teacher certificates or other evidence if appropriate, to make sure you get the right person for the job.

recruiting teacher

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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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