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Club Academia Company Limited announces debut of Pingus' English children's English course in Thailand

Club Academia Company Ltd today announces the launch of Pingu’s English – a revolutionary children’s English course for 3-7 year olds in Thailand.

Pingu’s English is a three-level language course that teaches English to young children of 3-7+ years and is based on the globally popular children’s brand, Pingu”. Pingu’s English has been inspired by the mischievous and loveable penguin and his everyday adventures in the South Pole.

This fun, friendly and effective English language course uses a range of multimedia resources and is designed for use within Pingu’s English Schools as well as by parents and children at home. It has been produced by the Linguaphone Group, a world-leading global language training provider with over 108 years experience in the language training market.

Club Academia Company Limited is the Pingu’s English Master Licensee for Thailand. They will launch their flagship South-Pole inspired Pingu’s English School in the new prestigious Central World complex in Bangkok in November. Pre-schools and kindergartens across Thailand will also be able to order Pingu’s English to teach young children everyday English.

Commenting on the introduction of Pingu’s English to the Thai market, Nipat Ungpakornkaew, Managing Director of Club Academic Company Ltd said:

“Pingu’s English combines one of the world’s best-loved television characters with the reputation and experience of the Linguaphone Group, one of the world’s leading language training providers. We believe that with this, along with our existing expertise and commitment to competitive prices and high-level customer service will be a winning combination!”

Clive Sawkins, Chief Executive Officer with the Linguaphone Group said:

“Pingu’s English is revolutionising the way that English is taught to children the world over. There is no doubt that Thai parents see English as essential for their child’s education and future prosperity and we are therefore delighted to be working with Club Academia Co Ltd to help bring Pingu’s English to the Thai market.”

For further information and enrolment enquiries please visit www.pingusenglish.in.th or call +66 (0) 2 610 3737-8

Ends

For all media enquiries, please contact

Khun Thantip +66 (0) 81 838 2855 or Khun Nattapon +66 (0) 84 015 2019

Notes to editors

  • Inspired by Plato’s Academy of the 5th century B.C., Club Academia Co., Ltd. was founded in 2005 to move Thailand towards a sustained learning society. One of the key objectives of the company is to put the concept of harmonious child development into practice with the most viable business model being profitable, moral and long-lasting organization. With an academic background in management (1st class honor in public finance administration from Chulalongkorn University, M.B.A. from Duke University (USA), and recently a Ph.D. student of Management and Administrative Science in Sports and Recreation, Chulalongkorn University), Mr. Nipat Ungpakornkaew has fully committed his talent and life for the learning achievement of Thai children. Associate Professor Suganya Kanjanakit, the veteran in pre-school curriculum management in Thailand, also contributes to the success of Pingus English as the Director of Academic and Training. Club Academia has a registered capital of THB10 million and is part of Lao Kim Nguan Group.
  • The Linguaphone Group is a global provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names.  With over 108 years of experience, the Group has an extensive network of 200 learning centres worldwide.  The Group has also helped millions of people learn a new language through our wide range of self-study language courses sold in over 60 countries.  For more information visit www.linguaphonegroup.com
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a Study Pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, colouring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
  • The Linguaphone Group has licensed the popular children’s character Pingu from HIT Entertainment. HIT Entertainment owned by private equity investment group Apax Partners, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™,Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car in North America and Japan.  HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.   HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout SM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com
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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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