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Direct English and Pingu's English to exhibit at HKTDC World SME Expo

template_clip_image001_0000template_clip_image002The UK-based English language training franchises Pingu’s English and Direct English are coming to the HKTDC World SME Expo next week, to identify exclusive licensed partners for Hong Kong.

The Linguaphone Group, a global language training provider from the UK will be exhibiting at the Expo, to promote their Master License program for their two English language training systems – Pingu’s English and Direct English.

Pingu’s English is the Group’s three-level children’s English language program, based on the popular HIT Entertainment children’s character Pingu™. Already transforming the way young children learn English, the program currently operates in over 20 countries worldwide, including in mainland China, Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus.

Direct English is a unique English language system for adults, which already helps thousands of people worldwide learn the vital international language of business and communication – English. With nine levels to choose from plus Business English, Direct English offers a complete English language training solution for learners, from absolute beginner through to advanced.

Speaking at the Expo, Matt Brown, New Business Manager with the Linguaphone Group will highlight to entrepreneurs the benefits of becoming a licensee with a training provider with over 100 years of experience in the global language training market.

As well as exclusive Master Licensee opportunities for Hong Kong, the Linguaphone Group will also be looking for official representation for Direct English across mainland China. Master and Unit License opportunities for Pingu’s English and Direct English also exist across the wider Asian region.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 1D C17 at HKTDC World SME Expo or email opportunities@linguaphonegroup.com to arrange an appointment.

Ends
For all media enquiries please contact:
Sarah Cole, Head of Marketing, Linguaphone Group
Tel: +44 (0)7799 723 218 Email: sarah.cole@linguaphonegroup.com

Notes to editors
1. The HKTDC World SME Expo will be held on the 6-8 December at the Hong Kong Convention and Exhibition Center. Please visithttp://www.hktdc.com/fair/worldsmeexpo-en/HKTDC-World-SME-Expo.html  for more information.

2. The Linguaphone Group is a global language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information on Linguaphone Group licensing opportunities worldwide, please visit www.linguaphonegroup.com

3. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®Barney®Bob the Builder®Fireman Sam®Angelina Ballerina®Mike the Knight™, Pingu© and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit www.hitentertainment.com. To download artwork, please visit www.hitnewsonline.com.

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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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