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Linguaphone Group announce new Master Licensees to run Pingu's English children's English language schools in Asia

Linguaphone Group, global leaders in language training have signed two new Master Licensees in South-East Asia for the Group’s character-based children’s English language course, Pingu’s English.

Club Academia Co. Ltd. has signed the exclusive rights to act as our Pingu’s English Master Licensee for Thailand. Currently specialising in the distribution of recreational education products to the Thai market, they will launch their flagship Pingu’s English School in the new prestigious Central World complex in Bangkok in November.They will also act as the official distributor of our Pingu’s English language course directly to pre-schools and kindergartens across Thailand.

At the same time, International Test Center (ITC) has signed as the exclusive Pingu’s English Master Licensee for Indonesia. They come with an impressive reputation in Indonesia, providing internationally accredited qualifications to the Indonesian workforce and student population since 2004. ITC already actively promote English language learning in Indonesia. These activities will be further enhanced when they open their first Pingu’s English School in the centre of Jakarta in January 2010.

Derek Price, Chief Operations Officer of the Linguaphone Group said:

“There is no doubt that parents now see English as essential for their child’s education and future prosperity, and we are delighted to see how parents and children alike are reacting to Pingu’s English wherever they are in the world.

“We are particularly delighted at the success of our South-East Asia expansion strategy for Pingu’s English. Master Licensees are keen to capitalise on the lucrative pre-school English language training market – perhaps one of the most recession-proof industries out there at the moment!

“We welcome our new Pingu’s English partners for Thailand and Indonesia to the Group, and look forward to celebrating the continued success of all of our global training partners in the months and years ahead.“

Pingu’s English is a three-level language course that teaches English to young children of 3-7+ years and is based on the globally popular children’s brand, Pingu™. The Pingu’s English language course has been inspired by the mischievous and loveable penguin and his everyday adventures in the South Pole. This innovative character-based course has been produced by the Linguaphone Group, and is designed for use within Pingu’s English Schools as well as by parents and children at home.

English language training is already being provided to children in Pingu’s English Schools across Malaysia, Portugal, Saudi Arabia, and Egypt.

Ends

For all media enquiries, please contact:

Sarah Cole, Head of Marketing Linguaphone Group

E-mail: sarah.cole@linguaphonegroup.com

Tel: +44 (0)20 8687 6115

Mobile : +44 (0)7799 723 218

Notes to editors

  • Master licensing business opportunities are available for Pingu’s English worldwide. Please call + 44 (0)20 8687 6104, emailpingusenglish@linguaphonegroup.com or visit www.pingusenglish.com
  • The Linguaphone Group received support from the UK Trade & Investment (UKTI) and the British Embassies in Bangkok and Jakarta through their Overseas Market Information Service (OMIS) to secure our new Pingu’s English partners for Thailand and Indonesia.
  • The Linguaphone Group is a global provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names.  With 108 years of experience, the Group has an extensive network of 200 learning centres worldwide.  The Group has also helped millions of people learn a new language through our wide range of self-study language courses sold in over 60 countries. For more information visit www.linguaphonegroup.com
  • For images of our existing centres or queries about any of our existing Linguaphone Group partners please emailpingusenglish@linguaphonegroup.com
  • The Linguaphone Group is a member of the International Franchise Association (IFA).
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a Study Pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, colouring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
  • The Linguaphone Group has licensed the popular children’s character Pingu from HIT Entertainment. HIT Entertainment owned by private equity investment group Apax Partners, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™,Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car in North America and Japan.  HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.   HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout SM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com
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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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