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MyGym China announces forthcoming launch of two Pingu's English centres in Beijing, China

Linguaphone Group are pleased to announce the forthcoming launch of two new Pingu’s English centres in Beijing, Capital city of P.R.China  and Shenyang, Capital City of Liaoning Province, located in north-east of China.  MyGym China have obtained the exclusive rights to the Pingu’s English license for China and plan to open new Pingu’s English centres alongside their over 150 existing MyGym centres in a rapid expansion plan.

My Gym was created in 1983 by William Caplin and Yacov & Susi Sherman, who opened their first two My Gyms in Santa Monica and Van Nuys, California. Utilizing their experience in the fields of sports, dance, early childhood development, kinesiology and gymnastics, they developed a program and facility where children actively participate in a variety of structured, weekly physical education classes to gain social skills and self-esteem. There are currently more than 230 My Gyms in over 25 countries throughout the world. Each year, more than one million children enjoy the age-appropriate, non-competitive classes and birthday parties My Gym offers.

Pingu’s English is an entertaining English language course for young children, based on the popular HIT Entertainment children’s character Pingu™. The programme uses a wide variety of imaginative activities and multimedia resources to teach children of 3-8+ years the vital skill of communicating in English. When children and parents enter a Pingu’s English School, they begin an exciting adventure with Pingu and his family and friends in the South Pole.

Unlike many other English courses, Pingu’s English captures the child’s attention from the start with interesting situations and topics to bring their learning alive. The pace of every lesson is lively and engaging and there’s no need for the child to have any experience in the English language either. This unique learning system from the UK-based Linguaphone Group covers the four language skills of speaking, writing, reading and listening, helping the child to communicate in a natural and confident way from day one. The course is both fun to teach and learn and takes place in a calm, safe and stimulating environment.

Mr. James LIU, Chairman and CEO of MyGym China said, “We are dedicated to improving the lives of children and families.  Our mission is to empower youngsters by helping them acquire the skills, confidence, and positive self-image need to become healthy young adults. Language is the fundamental skill for people to communicate each other and English is the global common language nowadays. We are very excited to add Pingu’s English to our portfolio. We all believe the Pingu’s English program will help our children to learn the necessary international communication skills, and foster great success in the future. We have already put together a solid and aggressive plan to develop the Pingu’s English Learning   Centres across China.”

Mr Derek Price, CEO Linguaphone Group said, “We are delighted to announce the forthcoming launch of two new Pingu’s English centres in Beijing and Shenyang. China is a hugely important market for us, and we very much look forward to working with MyGym China to bring our renowned pre-school English language program to children in Beijing, Shenyang, and ultimately across China.

For more information on Pingu’s English in China visit www.pingusenglish.com

Ends

For all media queries regarding Pingu’s English China please contact:
Tel: +8610 84793668  or  +8615301068902
E-mail: yi.liu@pingusenglish.cn
For all media enquiries, please contact
Charlotte Pritchard, Head of Marketing (Brand and Digital), Linguaphone Group
E-mail: charlotte.pritchard@linguaphonegroup.com

Notes to editors

  • Linguaphone Group will be attending The China Franchise Expo, Beijing from 16th – 19th May inclusive, and are seeking potential Master Franchisees for Direct English (the English language training programme for adult learners developed by renowned ELT expert Louis Alexander, author of New Concept English) on their stand N470.
  • Master licensing business opportunities are still available in a variety of international markets worldwide. Please call +44 (0)20 8687 6104, email pingusenglish@linguaphonegroup.com or visit www.pingusenglish.com
  • The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of learning centres worldwide. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information visit
    www.linguaphonegroup.com
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials.
  • About HIT Entertainment – HIT Entertainment is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the
    Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.
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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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