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Success Stories

Pingu’s English, Thailand – Dr. Nipat Ungpakornkaew Master Franchisee

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Brief Timeline

Jun 2009: 1st Corporate-Owned Pingu’s English School

May 2011: 10th Pingu’s English Unit Franchise

Jun 2011: 1st Pingu’s English School Licensing Program

Aug 2013: 1st Cambridge English Young Leaners Test

Nov 2014: 5th Pingu’s English School Licensing Program

May 2015: 8th Pingu’s English School Licensing Program with 2,000 enrolments per annum in total.

May 2017: Adoption of Pingu’s English in over 19 schools, reaching over 4,400 students, with a minimum of two additional new Unit Licensees to open by the end of 2017.

What was the company’s background before becoming a Pingu’s English Master Franchisee?

  • Construction Materials and Steel Industry
  • Supply Chain, Logistics and Shipping Industry
  • Playground Equipment for Public and School Playground

How long has Pingu’s English been running in Thailand?

8 years (since 2009)

Why did you decide to invest in setting up Pingu’s English language training schools across Thailand?

  • Thailand has a very strong ESL/ESOL (English as Second or Speaker of Other Languages) industry with customers demanding excellent quality English for education, vocation and vacation.
  • Sizeable market of 5 million students age 3-8 years together with pools of prospects (entrepreneurs) spreading around the country looking for the “easier than you think to start earning from learning” model
    of business.
  • Under-performance of English teaching in public and private schools means a good chance of success for a qualified curriculum such as Pingu’s English.
  • Pingu’s English is aligned to the Common European Framework for Languages (CEFR) and Cambridge English’s Young Learners’ English; both of which conforms to requirements of the Ministry of Education, Thailand

What are the unique benefits of being a Pingu’s English Franchisee?

  • Professionally backed up by a trust-worthy partner, the globally recognized Linguaphone Group, with 110+ years of expertise in the language training market.
  • High brand recognition through effective and continuous marketing activity year-round.
  • Global scale of Research & Development of products and services suited to local market of Thailand.
  • Strong leadership of executives with competent staff for ease of operation.

What kind of support have you received as a Master Franchisee from the Linguaphone Group?

  • Effective training for all staff (academic and business, sales and operation) needed for the successful set-up of business, right from Day 1.
  • Year-round consultation with keen understanding at all levels – strategy, marketing, sales, operation, stock, etc. through all channels of communication from traditional e-mail and call to Skype and FaceTime to one-on-one and department to department.
  • Regular visits from Linguaphone Group Head Quarters team

What do you feel has been a key factor in your success?

  • Strategic products and position within the market, not only for the present but also the ever-changing market to come. Pingu’s English is truly the first among others
  • A bold vision to create and to lead the market
  • A bold vision to create and to lead the market.
  • Solidarity among key staff, the Linguaphone Group and the customers.
  • Training and re-training of personnel to rise above the storm of market dynamic and competition.
  • Global and regional network among Master Franchisees to cooperate, learn, and assist each other when needed.

What advice would you give to someone considering investing in a Pingu’s English Master Franchise?

  • As time does matter, earlier the better for investing in a Pingu’s English Master Franchise.
  • Be prepared to change the country and the world together.

What are the key benefits to the customers of Pingu’s English?

  • A cost-effective and efficient way of learning English as a Second or Speaker of Other Languages. (ESL/ESOL)
  • Right attitude of learning at the beginning will sustain the love of learning among children thereafter and lifelong -developing confidence from the outset!
  • World-class test at the end, Cambridge English’s Young Learner’s English is the passport to every single school, public or private, local, international or ivy-league, around the world.

What are the plans of Pingu’s English Thailand for the year ahead?

  • Appoint more Unit Franchisees in provincial areas
  • Encourage more schools to adopt Pingu’s English (school licensing program)
  • Introduce the Pingu’s English Kindergarten international curriculum

Any other useful background / comments you may wish to include?

For your family or your country, an investment in education is not only fruitful but conscience because education is universally the equaliser of society: the window of opportunity for young learner to the quality of education with no discrimination.

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Testimonials

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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