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UKTI British Ambassador to Thailand highlights importance of pre-school English language teaching at Pingu's English global conference

At the first global Pingu’s English Master Licensee conference held in Bangkok today, worldwide partners from the Linguaphone Group’s pre-school language programme, Pingu’s English heard HMI British Ambassador to Thailand, Asif Ahmad welcome them to Thailand during the Year of Speaking English in Thailand and reinforce the key role that Pre school English language programmes such as Pingu’s English can play.

On the growing importance of English language to the global economy, Mr Ahmad said:

“Competence in English language skills has opened up a doorway to further education and new career opportunities. English is a powerful tool for lifting people out of poverty and as a result in the last twenty years we have witnessed a huge surge in primary English language teaching in Thailand. Whereas the norm previously was to start studying English as a foreign language at secondary level, parents and educators are now realising the enormous benefits of introducing English language teaching to children even as young as two or three.

“A strong ability in the English language can transform nations that are inward looking into dynamic international economic hubs, attracting talent and investment from all over the world. And early years’ English education is the critical factor that puts a country on this journey”.

On the introduction of Pingu’s English into the Thai market, he commented that:

“British education providers have a great track record of delivering English language teaching in Thailand. Pingu’s English and the Linguaphone Group have carved out a niche for itself as being one of the best English language providers for pre-school and primary school age children and the British Embassy in Thailand is delighted to have played a part in their success.

“In addition to their excellent teaching resources, the commitment of the Pingu’s English teachers to deliver good quality English language instruction to young children in a fun environment has been a key factor that differentiates Pingu’s English from its competitors. And the igloos within their schools, are the only ones you will see in Thailand!”

Pingu’s English is a fun and imaginative way for young children to learn English and gain a better start in life. Centred around the true-to-life everyday adventures of Pingu™ and his family and friends in the South Pole, Pingu’s English is a three-level course aimed at 3 – 8+ years. Developed by leading experts in the fields of child education and language acquisition, this unique syllabus uses a wide variety of imaginative activities and multimedia resources to aid a child’s learning.

Designed for use within Pingu’s English schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group, a UK-based global language training provider. The Pingu brand is owned by HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners.

For more information please visit


For all media enquiries please contact:
Sarah Cole, Head of Marketing (New business), Linguaphone Group
Tel: +44 (0)7799 723 218

Notes to editors

  1. HMI British Ambassador to Thailand, Asif Ahmad spoke at the first Pingu’s English global Master Licensee conference taking place at the Millennium Hilton, Bangkok, Thailand on Tuesday 24th April 2012.
  2. The British Embassy in Thailand helped the Linguaphone Group and Club Academia develop its Pingu’s English franchise in Thailand through their Overseas Market Information Service (OMIS), from supporting the launch of their first school in Central World in 2009 to expanding to an impressive network of 11 schools, offering 39 classrooms with a capacity of over 2,800 pupils per year.
  3. Pingu’s English has partners across Asia, Africa, Europe and the Middle East in the following countries: China, Cyprus, Czech Republic, Egypt, India, Indonesia, Korea, Lebanon, Malaysia, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore and Thailand. For more information on licensing opportunities worldwide, please visit or email
  4. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price.  HIT’s portfolio includes properties, such as Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam®, Angelina Ballerina®, Mike the Knight™, Pingu® and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit To download artwork, please visit
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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo